The public conversations on Twitter seem to never stop.
Every second, about 9,000 tweets are sent on Twitter. That’s more than 500 million tweets per day. With so much accessible content at your fingertips, sometimes finding the tweet you want or filtering those you don’t want to see can be difficult.
But there’s this little-known tool that can help you. It’s the Twitter Advanced Search tool.
This Twitter search tool is a gold mine for small business owners and marketers since you can search someone’s tweets or easily find new customers. It may not help you with finding deleted tweets, but it gives you plenty of insight for your next marketing campaign or product launch.
Here’s how to make the most out of the Twitter Advanced Search tool.
Where Can You Find the Twitter Advanced Search?
Advanced Search is available when you use Twitter’s website. If you want to access it directly, go to Twitter’s home page and enter your query into the search bar and click Advanced Search or visit https://twitter.com/search-advanced.
If you’re using the app, you can’t access the advanced Twitter search tool directly. You can access Advanced Search by using your phone’s web browser to visit https://mobile.twitter.com/search-advanced.
How Do You Navigate Twitter Advanced Search?
At first look, the Advanced Search on Twitter might seem like a lot. There are different fields to consider, and figuring out where to begin can be confusing.
So here’s a good first step: use the search filters. With these filters, you can choose the text that you want to appear in your search results.
Searching for Accounts or People
- To these accounts: These are tweets sent as replies to specific accounts (e.g. “in reply to @BTS_twt”).
- From these accounts: This shows you tweets from your chosen specific accounts (e.g. “tweeted by @ChipotleTweets”).
- Mention the accounts. Enter an account name in the field to see tweets that mention a specific account (e.g. “tweets that include @Target”)
Searching for Specific Phrases or Words
- All of these words. Enter two or more words in the search field to see tweets that contain the terms that you want. Use quotations so you can search for multiple terms. For example, “search engine optimization” and “search engine marketing.”
- Any of these words. Use this field to search for multiple words. For example, you can use “Target,” “@Target” or “#Target” to search for tweets related to Target.
- This exact phrase. Search for a phrase using this field. This is also useful if you want to search for quotes or names.
- These hashtags. Zone in on a specific hashtag using this field.
Searching for a Tweet by the Date
“From this date to this date” can help you search for tweets in a specific date range. Use this tool to find out what users are saying about your brand during a particular time.
How to Use Twitter Advanced Search for Sales and Marketing
Once you get the hang of Twitter Advanced Search, you can use this tool to learn more about the latest trends or what your target market likes or dislikes. For maximum impact, consider the following tips.
Find Your Interactions with Another Account
Recalling all of your interactions with other people on Twitter can be difficult. Refresh your memory by using the “From these accounts” and “To these accounts” filters to look for interactions buried deep in your Twitter history.
Create a Saved Search
Saved searches help you track the content people share, mentions about you and keywords relevant to your business.
To save your search queries, right-click the three dots located on the search bar and click “Save this search.” You can save up to 25 searches.
Find the Most Popular Tweets About a Subject Matter
Twitter’s Top Tweets has an alternative in the Twitter Advanced Search. The search tool enables users to define their metrics to determine the popularity of a post.
Find Ideas for a Blog Post
Twitter is also a great source of inspiration for blog posts. Use Advanced Search for research and to know what people are saying about a subject.
Connect with Influencers
An influencer can help increase your brand’s exposure. Fortunately, Twitter can help you find the people who can boost your online presence. Use the Advanced Search option to look for specific hashtags or brand keywords and engagement levels to see important metrics (e.g. replies, likes or retweets).
Filter Out Competitor Tweets
If you want to filter our tweets that mention the competition, add your competitor’s username and URL in the “None of these words” filter.
The public conversations on Twitter are non-stop. With Twitter’s Advanced Search tool, you can be the next topic of these conversations.
