Digital Marketing

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Do not be Content With Your Strategy: Content Strategy Mistakes to Avoid

People online consume content. It is technically the currency of the online world. This is why many marketers have come up with various strategies to make their content mix interesting and woo clients. The most common misconception about creating content is that people think it is easy. You just write an article about something, boost

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Paid Ads: How Long Should Your PPC Campaign Be Running to See Results?

Most businesses choose to run PPC campaigns for their digital marketing strategies. In 2013, 72 percent of business owners preferred to invest in PPC campaigns instead of other strategies such as Search Engine Optimization (SEO), while 34 percent of marketers believe it is one of the most effective tactics. These are not without reason: PPC

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Hiring an SEO Company: Is It Worth It for Small Businesses?

Managing a small business comes with its own set of tasks. The challenge of attracting customers and gaining their loyalty is always a pressing need.Plus, you have to maintain customer retention to ensure profit growth. With a number of tasks at hand, it’s possible to unknowingly set aside one crucial factor: building and maintaining your

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Social Media Marketing for SMEs: Understanding Conversion Rates and Branding

Despite their disadvantage in terms of manpower and financial resources, small to medium enterprises (SMEs) can match or overtake larger corporations’ online visibilitywith an effective social media marketing strategy. In an age where there are approximately 2.5 billion users on social media (and the number is expected to reach three billion before 2021), it is

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