Digital Marketing

It’s always the worst when Snapchat won’t open or keeps crashing. The app is a fun way to keep in touch with your family, friends and loved ones. If it’s not working, you could be left out of the loop. Whether you use the app to share photos or messages that expire or depend on […]

Unexpected topics trends and videos go viral on Twitter every day. If you’re a business owner in need of a better marketing strategy, pay attention to what the internet has to say. By doing so, you don’t just learn more about your target audience; you show them that you’re a social-savvy online conversationalist, too. What’s

The public conversations on Twitter seem to never stop. Every second, about 9,000 tweets are sent on Twitter. That’s more than 500 million tweets per day. With so much accessible content at your fingertips, sometimes finding the tweet you want or filtering those you don’t want to see can be difficult. But there’s this little-known

In marketing, sex sells. But so does being cute. Consider the IKEA teddy bear ad of 2021. The Swedish furniture store used teddy bears — aka the universal symbol for cuddles, comfort and security — to showcase their latest offerings. But instead of bombarding viewers with “Buy Me!” images, they evoked childhood memories with a

Starting a startup is no easy task. It’s one of the hardest undertakings business people will ever do in their careers and one of the riskiest choices they’ll ever make. However, a difficult and risky road can have some of the best rewards, but when taking this road, you’ll need every edge you can get.

Many businesses recognize the importance of digital and mobile channels in today’s market. But, this transition remains to be a struggle for most companies. Often, they lack the background to integrate plans that will promote transformation and corporate growth. On the other hand, some tend to overlook strategies for successful user conversion. If you want

Get a job or open up a business used to be the only ways to earn an income. Today, however, people have more opportunities to diversify investments and make a profit. Those opportunities have also become easier to get since the internet has allowed income generation from home, virtually for close to nothing. The creative

Launching a new brand requires careful planning and preparation. You need to think of effective strategies to help ensure your company can survive, especially in a competitive industry. Keep in mind that you have to develop tactics that will help make your brand stand out. To do this, you need to run unique, effective, and

Social media is powerful enough that over 85% of marketers now use Facebook for their advertising and branding efforts. Even big brands are finding their way to Tiktok. While having social media presence feels like a must these days, growing it is another thing — in fact, it is a hurdle. Contrary to popular belief,