- The best social media platforms for your business are Twitter, Instagram, Facebook, Quora, Pinterest, Tiktok, Telegram, Whatsapp, Snapchat, and Linkedin.
- Social media platforms have millions of monthly active users.
- TikTok has the most monthly active users – over billion!
The positive effect of social media platforms is undeniable, especially for businesses in today’s digital era. That’s why it’s important to establish your presence as a company in the online world to ensure your business growth. This is where social media marketing swoops in and helps build your popularity through various selling skills and promotions.
However, the hard part is finding the right social media sites that match your business growth goals and deliver consistent results. This may depend on a variety of factors, such as the kind of business you run, the target market you’re trying to reach, your own objectives, and much more.
If you are ready to discover the best social media sites and find out which is the right one for your business, stick around. We’ll go into the details of the most popular social media platforms and help you choose the right one.
List Of Top 10 Best Social Media Apps
There are plenty of social media platforms, but not all of them will benefit your business. To help you find the right one, we’ve compiled a list of the best social media apps.
Even though Instagram is one of the more recent social media sites, the platform has great potential for growth. Specifically, Instagram stories, marketplace, and reels are what make this platform one of the best apps for business exposure.
This site nowadays is also used as a messaging app or for building an online community through direct chat, but the basis of its existence is the visual presentation. Sharing images makes it easier to promote products or services that your business offers.
This social media can be used as a visual tool through pictures and brief videos, capturing your user’s attention for a short amount of time, yet long enough to evoke their interest. Plus, it integrates with your Facebook and Twitter accounts so cross-platform sharing is very easy.
This is what makes Instagram an essential social media marketing tool, helping firms increase brand awareness from a range of backgrounds such as consumer goods and services. It is especially effective for attracting a younger audience (from 18 to 25) who keep up with the latest social media trends.
The Twitter platform is one of the most popular social media sites, maintaining dominance through its user-generated feed of news and fresh content. Hence, as a company, it’s easy to reach people by informing them of your brand through a Twitter account as it receives millions of monthly active users.
Even though it is not as business-oriented as other social media platforms such as Facebook or WhatsApp, it is still undoubtedly one of the most expanded networks in the digital world. What can be challenging in promoting through Twitter, is the 280 characters limit on posts. You would need to relay your message and catch the customer’s attention in one, short tweet.
However, if manage to capture the attention of users through your short yet intriguing tweets, others may favor or retweet what you’ve written. There are millions of daily active users, so it’s easy to reach a larger audience organically through engagement.
There is probably not a single person in this world who doesn’t have or at least know of Facebook. Due to its enormous popularity, you can easily access just about anyone who has created a profile. Hence, creating a Facebook page ensures that your brand will easily form a community out of your expanded consumer base.
Once you create a straightforward Facebook profile, you are ready to explore different marketing strategies on one of the best social media platforms available in today’s world. After setting up your page, you can start engaging with your follower base as well as increase it, both organically and with paid promotion.
Another perk for Facebook users as your marketing source online is the versatility of promotion. The paid ads allow you to show your content on the news feed, Facebook marketplace, in videos, and even on Facebook Messenger. The targeting options are very precise and detailed, allowing you to reach your desired demographic. Additionally, since Facebook and Instagram are owned by Meta, you can share regular posts and paid ads across both platforms.
TikTok
TikTok is not like the other platforms on our list, but the interest in it has gone rapidly, and it now has 1 billion monthly active users from all over the world. The true rise in popularity came during the pandemic and has been growing ever since.
This social media platform is tailor-made for people who are interested in promoting their business page through informative short video content. Because of its simple interface, various sharing options, and short video format, it’s very easy for content to go viral. On this platform, you could try showcasing your business’ more playful and casual side, while reaching audiences of all ages.
Quora
You might be wondering why is Quora put amongst the most popular social media platforms for business purposes when all it does is provide answers for different topics.
However, that is not the case, and this social media site can be especially effective as a marketing tool used to share valuable information. Like other social media sites, Quora allows you to set up a profile, follow other active users, track topics, and create social media content.
Most importantly, you can connect with a large target audience by including engaging responses to relevant queries. Plus, by providing precise answers to questions related to your field of business, you can indirectly promote it, attracting valuable clientele. So, once you understand how to use Quora wisely, you can expand your reach and increase brand awareness.
Even though it may not seem so, one of the top social media platforms for business is Pinterest, thanks to its fantastic search engine features. In addition, this site is the perfect choice for you, if you are looking over a networking space where you can share (or “pin”) a vast range of visuals, making it accessible for other active users to view them as well.
This minimalistic, yet endearing approach of this social media app is effective for any business who wants to discover some of its specialty on this social network, running from a cute tablecloth to an infographic. However, in order to attract new monthly active users, it is important to consistently update your profile.
The more you pin and categorize your digital boards, the more chances for you to raise brand awareness. With Rich Pins, you can even include location and product details. Additionally, Pinterest is excellent for backlinking for SEO, which is mostly what businesses use it for. It’s very easy to create social media content for Pinterest as it is based on visuals, so you can always rehash the content you have from other social media platforms.
Telegram
There are 700 million monthly active users on Telegram worldwide, making it the third most downloaded program overall. Numerous companies have begun using this messaging app to expand their community. On this platform, you’ll be able to connect with your customers through instant messaging.
Telegram is best used for creating a community but creating groups and channels and facilitating business-related discussions. You can keep your customers up to date through the channels, and encourage users to share videos, photos, and videos. Telegram has one of the best security features, so you can also be sure that all of your private information is safe.
What makes WhatsApp so powerful amongst other social media platforms is the easy-navigating approach, making it simple to expand your professional network. Over 180 countries use it, which is why it has become one of the most popular messaging apps across the globe.
Plus, they have developed a specific business-oriented platform which allows companies to offer proper customer support and update clients on their purchases. Growing your business using voice and video calls is becoming more strategic and practical thanks to the availability of two different apps for small businesses and enterprises (the WhatsApp Business app and WhatsApp Business platform, respectively).
The development of these tailor-made platforms for business purposes also includes financial transactions as well as booking services like Uber and airlines. Last but not least, the availability to directly communicate with clients creates a strong bond and trust, making it easier to keep your long-term valuable customers.
Snapchat
Snapchat is an impressive marketing tool if one learns how to use it properly. It is especially important for connecting you with local users and raising brand awareness. Regardless of whether you choose to promote your content through Snap Ads, 10-second video advertisements or post images, all of this content can be an effective social media promotion for your company.
Plus, Snapchat attracts an enormous number of active users, mostly between the ages of 25 and 34. This popular social media platform with specific features can help you achieve your company goals, especially if your brand targets a young audience and likes to keep up with today’s trends.
If you are looking for a more professional approach for your business expansion, then LinkedIn is certainly the most suitable option. This social networking platform can attract the most adequate and high-quality clientele, ensuring you a pleasant, professional interaction.
In addition, it has a large ever-expanding network of business owners and other professionals, maintaining a formal profile that;’s lacking on other social media platforms.
Because of its commonly known reputability, on this social media site, active users respond to B2B material more favorably than B2C content. This suggests that businesses level up their communication strictly to other business profiles as their clients, instead of directly interacting with consumers. This can be seen as either a perk or a downfall, depending on your marketing approach and the target audience for your company’s growth.
How To Choose The Right Social Media Platform For Your Business
Different social media platforms attract different target audiences. When choosing to invest in social media marketing on a platform, businesses need to be aware of these subtleties because they may impact the success of their marketing initiatives.
That’s why any entrepreneur, needs to know about social media marketing , when and how to use it, and which platform is the most suitable option for his business growth. Here are some things to consider when choosing the right social media platform for your business.
Define the Nature of Your Businesses
If you want to find the best online source for marketing, you need to take into consideration the nature of your business. When it comes to using social media platforms, it is important to define whether your enterprise purposes require developing more personal communication with clients or tend to interact formally, maintaining the business-level messaging.
In other words, in the online world, this is commonly known as either business-to-business (B2B) or business-to-consumer (B2C). For B2C companies whose nature is more informal using, Facebook and Instagram for visibility, helps them to engage with clients more easily and develop a more personalized approach.
Through visual presentation, whether it is posting images, videos or texts, they can reach broader audience and increase their brand awareness. On the other hand, if you are more B2B oriented, LinkedIn is the right choice for you. This social media site is excellent for network expansion, helping you target potential business clients by building personal, yet professional connection.
Keep your Target Audience in Mind
Regardless of the marketing tools and approaches you use for company growth, if you don’t know what your target audience is, your attempts will be futile. This is especially true for start-ups that need to ensure that their advertising expenditure is effective because they cannot afford to fail frequently.
Once you understand what kind of audience their brand or product is most adequate for, you can start searching for the right social media site. Because different platforms attract different types of people, you need to find which of these is the best online location for your brand exposure, rather than chasing the latest social media trends.
Demographic research can also help you a lot in enhancing your focus on the target market and enable you to understand which social media app is most advantageous to pursue. Whatever you decide, don’t rush but rather give it some thought and effort. And start with small steps exploring only a few applications, instead of overextending yourself by juggling too many platforms at once.
Outline your resources and abilities
Before choosing the right social media platform for your brand, think thoroughly and distinguish the strengths and weaknesses of your brand and think about your resources and abilities.
Once you outline them, you can choose a social media platform accordingly, and successfully implement a marketing strategy. However, keep in mind that different mediums call for various communication techniques and skill sets. Not only is it vital to identify your strengths and weaknesses, but also to match them with the appropriate social media platforms.
This way, you can find the most suitable option for your business while gaining knowledge about all the marketing tricks and tips required for enhancing your business page.
Benefits Of Using Social Media Apps For Businesses
Our daily lives now include using social media platforms, which have effectively changed how we communicate with one another and how we connect with others and consume information.
Social media is primarily utilized for personal reasons, but it also has a significant impact on enterprises. Below you will be introduced to some of the benefits of social media pages for businesses :
Enhancing Brand Exposure
The potential to significantly raise brand awareness is probably the main advantage of employing social media apps for your company. Businesses can have access to billions of accounts on social media sites like Facebook, Twitter, and Instagram where they can post images, videos, and texts and use other powerful tools to reach a broader audience.
This capacity to post material on social media has significantly changed how companies are seen, enabling firms to quickly draw in new potential clients. Many companies exclusively transferred to the most popular social media platforms for marketing purposes.
Namely, they consistently advertise their newest goods and services online, and they derive their entire revenue from increasing website visitors. In addition, social media apps can improve search engine rankings in addition to increasing website visitors.
Cost-Effective Social Media Marketing Tool
Another perk of cracking your way into the social media world is the furnished cost-effective marketing. For new firms, traditional marketing techniques like television advertising and print ads can be rather expensive.
Conversely, the use of social media sites has minimized the cost of marketing to zero. Businesses can create accounts on many social networking platforms and share information for free.
On the other hand, traditional marketing strategies, require subscriptions for advertising benefits, making brand promotion strategies very pricey. Social networking apps improve customer connection on a fundamental level, mostly by providing a more direct and personal approach to meeting their requirements.
Tracking Customer’s Preferences
One of the many interesting parts of social media for entrepreneurs is getting to know more about their clients’ actions and preferences. This useful information of performance/impressions of their social media material helps businesses to discover which postings are increasing client engagement.
This improves firms’ ability to better understand how to use their marketing tactics to match the needs of their clients. By communicating on a daily basis with their customers through social media apps and instant messaging, they can get unique and personalized insights for the product they purchase.
For instance, they can research opinions and reviews of their goods or services. In today’s technological development, businesses can also use machine learning and natural language processing in order to learn more about how to enhance their marketing strategies online. The information they gather from sources like contact center recordings, email communications, chat messages, and comments on social media help them get a better sense of the overall product value.
Building Social Proof through Online Community
Humans as social beings tend to reflect on other people’s choices, especially when it comes to purchasing new products. This psychological phenomenon when people are more likely to buy something if they see other people using and enjoying it is called social proof.
Social proof is even easier to spread through an online community, encouraging companies to include testimonial pages and favorable client ratings on their websites. While this strategy is great for drawing interested visitors to your website, you can also build social proof online by using your social media profiles.
For instance, if a customer is satisfied with your brand and has already positively reviewed your product, you can share this on your social media profiles. Once you thank them for their feedback, people who find your profile can get easily intrigued by what other people are saying about your company. This way you can attract potential customers and enhance the quality of your brand.
