Celine O'Donnel

Celine O'Donnel is an aspiring digital marketer and a true gadget enthusiast. With a passion for business, technology, digital marketing, and finance, Celine keeps readers well-informed about current trends. Her love for gadgets brings a unique perspective to her writing, making her content engaging and relatable.

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Best Practices to Prevent Small Business Security Breaches

Cybersecurity is an issue that small business owners should be concerned about amid the growing number of incidents of hackers targeting small enterprises. The problem can cause trouble for the victims and could spell huge losses in information retrieval efforts, fines, and damage claim settlements. It is, therefore, important to have a robust online security

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Paid Ads: How Long Should Your PPC Campaign Be Running to See Results?

Most businesses choose to run PPC campaigns for their digital marketing strategies. In 2013, 72 percent of business owners preferred to invest in PPC campaigns instead of other strategies such as Search Engine Optimization (SEO), while 34 percent of marketers believe it is one of the most effective tactics. These are not without reason: PPC

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Social Media Marketing for SMEs: Understanding Conversion Rates and Branding

Despite their disadvantage in terms of manpower and financial resources, small to medium enterprises (SMEs) can match or overtake larger corporations’ online visibilitywith an effective social media marketing strategy. In an age where there are approximately 2.5 billion users on social media (and the number is expected to reach three billion before 2021), it is

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Online Visibility for Less: Building a Cost-Efficient Digital Marketing Strategy

Many businesses have increased their digital marketing budget in 2018. In the United States alone, expenses are up from $38.5 billion in 2017to $41.9 billion in 2018. While the budget varies for different companies, digital marketers can justify the added expenses, given the increased online visibility businesses get which, in turn, could lead to more

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