Business operations are not always easy. They can be filled with challenges and some roadblocks that will surely frustrate you. However, they should not discourage you from doing what you are supposed to be doing. Operations can be hard, but keep in mind that they are what keep your business going. If you are having […]
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In the age of the Internet, a website is an essential requirement that every business must have. Otherwise, they will not have presence online. That means they will be missing out a lot, especially when it comes to lead generation. A website also stands as your business’s identity to the world. It will serve as
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In this day and age, cyber attacks are more common than any other criminal attack against your organization. And you don’t have to be the government or a Forbes 500 company to be at risk of this criminal activity too. Even small and medium enterprises hold key data that are best left confidential. To protect
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Cybersecurity is an issue that small business owners should be concerned about amid the growing number of incidents of hackers targeting small enterprises. The problem can cause trouble for the victims and could spell huge losses in information retrieval efforts, fines, and damage claim settlements. It is, therefore, important to have a robust online security
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Technology makes people’s lives easier. With all the recent developments and inventions, it is normal to see some trends come and go or some gadgets and processes to become obsolete. These days, people are so obsessed with smartphones because these give them easy access to the Internet. They can use their phones and stay connected on
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Modern web visitors have high expectations of any site they visit. Failing to meet these expectations can deal your online marketing efforts a terrible blow and lower your results. People turn to the Internet when they need quick information about a subject or an item. According to web designers in Croydon, people are ever on
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Modern marketing is evolving at a fast rate, and some things are no longer taken for granted. For instance, the idea of having a digital presence is enough to survive in the business world. In reality, companies should take every opportunity to engage their target audiences, and one of the best ways to do so
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Most businesses choose to run PPC campaigns for their digital marketing strategies. In 2013, 72 percent of business owners preferred to invest in PPC campaigns instead of other strategies such as Search Engine Optimization (SEO), while 34 percent of marketers believe it is one of the most effective tactics. These are not without reason: PPC
Paid Ads: How Long Should Your PPC Campaign Be Running to See Results? Read More »
Despite their disadvantage in terms of manpower and financial resources, small to medium enterprises (SMEs) can match or overtake larger corporations’ online visibilitywith an effective social media marketing strategy. In an age where there are approximately 2.5 billion users on social media (and the number is expected to reach three billion before 2021), it is
Social Media Marketing for SMEs: Understanding Conversion Rates and Branding Read More »
Many businesses have increased their digital marketing budget in 2018. In the United States alone, expenses are up from $38.5 billion in 2017to $41.9 billion in 2018. While the budget varies for different companies, digital marketers can justify the added expenses, given the increased online visibility businesses get which, in turn, could lead to more
Online Visibility for Less: Building a Cost-Efficient Digital Marketing Strategy Read More »