Content marketing is among the most popular marketing mediums in the modern world. Because of its widespread use, competing for the top spot can be a bit hard. However, with the right tools and techniques, you should be able to utilize this marketing method effectively.
This post will discuss these tools in detail and tell you what they do. Before talking about specific tools, let’s talk about content marketing tools in general.
Introduction to Content Marketing Tools
Content marketing is the sharing of online content that is not necessarily 100% promotional but whose goal is to increase awareness about a product or service. The popular types of shared content in this regard are videos, images, blogs, and other written content.
The marketing tools can manage all this content for you and provide other benefits. Some functions of these tools are:
- Find trending content topics
- Analyze the best channels for marketing
- Manage content distribution (time of posting, quantity of content, etc.)
- Written content optimization
- Analyze the performance of the marketing campaign
Tools that perform these functions can enhance your business in multiple ways, such as increased awareness, improved customer trust, and much more.
Worthy Content Marketing Tools 
This list of tools has all the utilities that can maximize the potential of your marketing efforts.
1. Prepostseo
Prepostseo is an all-in-one optimization toolkit for content writing. Written content is one of the most powerful mediums for promoting products or services online.
But such content is not simple to create. A number of different aspects need to be kept in consideration while writing content for marketing. For example, you need to be sure that:
- Content isn’t plagiarized
- Content is well-written
- There are no technical mistakes
- It is understandable by all types of users
Prepostseo provides all the essential tools for this. For example, if you want to check the originality of your work, you can use the plagiarism checker. Similarly, the paraphrasing tool and the article rewriter can elevate the quality of your writing.
2. BuzzSumo
BuzzSumo is a tool that guides you along your marketing journey throughout. The beginning of the journey is discovering the latest and hot topics for content. BuzzSumo can help you in this regard.
Similarly, after publishing your content, you can analyze your performance-related metrics using this tool. In addition to that, you can choose from a number of influencers that this tool provides to promote your content.
So, every step of the way, this tool will help you. Resultantly, creating a winning marketing strategy becomes easier.
3. CoSchedule
According to research, around 50% of social media managers schedule content one month in advance. This shows the importance of content scheduling. CoSchedule helps you do this in an efficient manner.
If you consistently post content and follow a certain schedule, it will contribute to your business’s brand image. So, with the help of the marketing calendar provided by CoSchedule, you can create an organized content-posting timeline.
This tool can also manage channels like email marketing and other tasks such as website maintenance.
4. Hemingway Editor
Well-optimized and readable content is an important element of content that is meant for marketing. If readers cannot understand what’s written, your marketing efforts will all go to waste. That’s why Hemingway Editor offers a readability checker for writers.
This tool analyzes text inserted in it and gives it a readability score in the form of grades. For example, if the inserted text is rated Grade 7, it probably means the sentences are quite easy to understand.
On the other hand, a higher grade means that the average reader will face difficulty reading your content. Such content should be optimized to be clearer and more understandable.
5. Google Trends
Google Trends is the main utility for exploring the best content topics. It’s officially a tool by Google, which means that the insights of this tool are extremely accurate.
It provides an extensive report that shows everything about a keyword, such as:
- Region-based popularity
- Search volume over time
- Most interested audience (based on demographics)
- Popular related searches
- Keyword comparison
So, with the help of this tool, you can select the most appropriate topic and keywords for your marketing content.
6. Canva
On average, people retain information 55% more when it is presented with an image. That’s why you should focus on visual content marketing as well. Canva is a tool that can help you create stunning images for marketing, even if you aren’t familiar with graphic design.
Canva can help you make great infographics and explanatory images for articles. And not just that, you can also create images for social media posts and expand your marketing channels.
7. Grammar Check
Grammar Check can analyze and detect grammar errors in any text inserted into it. Content marketers can use this tool to ensure their writing is devoid of errors. Content accuracy can improve its credibility.
This tool is pretty easy to use. You just have to insert your content in the input section and press the check grammar button. All the writing errors will be highlighted after a few moments.
And the functions of the tool don’t just stop there. You can even choose a replacement from a bunch of suggested changes. In this way, you don’t have to correct your errors manually.
8. Ahrefs
Increasing the reach and visibility of your content is one of the main marketing goals. It can be done the right way with the help of Ahrefs.
It provides some great insights that help you decide the next steps of your marketing campaign. For example, you can audit your website and make changes for a better user experience. Also, you can analyze competitors for critical information.
Keyword research is also a feature of this tool that is extremely useful. You can find more probable keywords to help you rank higher and gather a wider audience.
9. Buffer
Buffer is a platform to manage all your social media content. Such managed social media content indirectly contributes to audience growth. This tool helps you decide the type of content to make and how to publish it.
It will also find the best marketing channels for your social media campaign. This tool allows users to set up whole teams for managing a social media marketing campaign. All these excellent features considerably reduce your workload as well.
Conclusion
By now, you might have understood the importance of using content marketing tools to maximize the desirable outputs of your marketing efforts. The best ones among these tools are given in the list above. Select one or more that fit your needs and start your journey of an optimized marketing strategy.
