As young companies launch, they must prioritize attracting new customers. To do so, some rely on old-fashioned methods such as print advertisements and coupon mailers – mistakenly believing that providing visibility of their excellent product or service will ensure patrons find them. However, this isn’t always the case! Investing in digital marketing strategies is crucial to success; successful business owners understand what works best for their target market and develop an effective plan accordingly.
Due to this, building a brand through digital marketing is the best way to ensure visibility and reach. You need to implement popular digital marketing tips to start building your brand. One such SEO strategy is to build quality backlinks to increase your chances of landing on the first page of a simple Google search.
What is a Backlink?
Backlinks, referred to as inbound links or one-way links, are hyperlinks that direct one website page to another. Search engines such as Google regard these backlinks as a ballot for specific web pages; those with many inbound connections tend to rank highest on organic search engine results.
Importance of Backlinks
Backlinks are an essential part of digital marketing strategy. Here are the reasons why you should get backlinks for your website:
Discoverability
Search engines explore already familiar pages to look for new links. As popular pages are visited by search engines more frequently than unpopular ones, your content may appear in the results faster if you gain backlinks from favored websites.
Ranking
Backlinks are like votes of confidence in the eyes of search engines, such as Google. Generally speaking, a higher count of these “votes” on your web pages will enhance their chances to rank for related search queries. This has been proven through several studies that all eventually discovered the same result: an unmistakable correlation between organic website traffic and unique external sites linking back to you.
Referral Traffic
Backlinks are clickable for a purpose: to direct users to relevant content. When these links transport people from another website back to yours, you can take advantage of the opportunity by gaining referral traffic!
Factors to Consider in Link Building
Implementing a link-building strategy can be daunting and time-consuming, but the effort is worth it. Here are some digital marketing tips to consider when you’re building quality backlinks for your website:
- International Popularity – Well-known websites have a habit of accumulating more external links, which holds for Wikipedia. It’s no surprise that it is regularly one of the top search results when you look up almost any subject – its sheer volume of outside hyperlinks ensures this situation!
- Local Popularity – When it comes to inbound links, local popularity is critical. For example, if you own a shoe store and an influential blog about shoes features your site, search engines will take notice more than when the link originates from somewhere unrelated.
- Link Context – Links are more advantageous when connected to your website’s subject. So, make sure that the transition from your current page to the one with a link is smooth and logical.
- Anchor Text – Inbound links pointing to your shoe store that use “shoe store” as anchor text allow search engines to identify it as a valuable resource for shoes. However, if the same keywords are used too often in the anchor text directing visitors elsewhere on your website, web crawlers may label it with suspicion of using spam tactics. So, you should conduct quality keyword research to ensure you don’t go overboard.
- Source of the link – Relevant links from reputable websites can hold more importance than those from lesser-known sites. For example, a link from Google’s official blog will be more authoritative than one on a personal WordPress page. Search engines can sift through spam and nonessential content, while Google has applied an evaluation system that ranks individual web pages based on their integrity.
Best Practices in Creating High-Quality Backlinks
Here are some best practices to build high-quality backlinks in your link-building campaigns.
Become a Source of Information
Other websites will link to your amazing content if you provide relevant, up-to-date information to readers and ensure visitors can access it easily. To do this tried and tested strategy, you should include various multimedia elements such as infographics, images, and videos that are easy for people to digest. In this situation, your posts will become the resource page for other sites that find them link-worthy.
Create Skyscraper Content
Enhancing your online presence through a skyscraper can be done by curating relevant search keywords and hot topics and providing high-quality content to attract more traffic, shares, and backlinks. Take the opportunity to create engaging pieces such as blogs, whitepapers, eBooks, or help articles that provide in-depth information on these subjects. With this approach, you can position yourself as an expert in any field and encourage visitors to build links to your own website.
Create Ultimate Guides
The “ultimate guide” method is one of the most effective link-building strategies. This way, you can create a detailed resource containing everything related to a specific topic or niche. Once published on your website, other websites will be more likely to link back to it due to its sheer amount of content!
Guest Blogging
Inviting external writers to contribute content for your website is vital in guest blogging. The writers creating the blog post should be knowledgeable about the industry and have mastery of topics related to your organization. This strategic practice grants you access to expertise and a fresh voice that will draw an influx of visitors and potential customers!
Guest Posting
Guest posting can also help you earn high-quality backlinks. It works similarly to guest blogging but focuses more on providing readers value. Your post should have original content related to the website’s niche and be informative and entertaining enough for people to share it with friends or colleagues.
Broken Link Building Method
Uncover relevant broken links on other websites, then contact the site owner or webmaster and offer your working link as a substitute. This link-building tactic works well and can be repeated multiple times.
Checking Backlink
Checking backlinks is essential to find broken links. Broken links can harm your website’s reputation, and the search engines may lower its ranking. To prevent this from happening, you can do the following things:
Use the Google Search Console
Unlock the full potential of your website with Google Search Console. This free tool is easy to set up – just sign-up for a free account, verify ownership of your site, and you’re on your way. Then, visit the “Links” section in the sidebar menu once signed in; there, you’ll find a tally under “External links” that will give you an overview of all unique backlinks coming into your website from external sources.
Use a Third-Party Backlink Checker
If you’re looking to check the backlinks of a website that doesn’t belong to you, the easiest and most efficient option is using Ahrefs’ free backlink checker. Enter the domain or website URL, hit “Check Backlinks,” and get instant results! You’ll gain access to the total number of backlinks and referring domains – unique websites with links – and be presented with a top 100 list for all your research needs.
Final Thoughts
Building backlinks to your website is essential for any digital marketing strategy and should not be overlooked. If you want to gain high-quality links that will benefit your SEO efforts, consider implementing link-building strategies with various tactics, such as guest blogging or broken link-building methods. Additionally, keep track of all the external sites linking to you using tools like Google Search Console and Ahrefs’ Free Backlink Checker. With these strategies combined, you can increase your chances of success in driving more traffic toward your site!
