TikTok has taken the internet by storm in recent years.
The social media platform has garnered more than a billion users and 600 million downloads (in 2021) and has jumpstarted the careers of plenty of people, all of whom we call ‘TikTok” stars. TikTok is responsible for new stars like Charlie and Dixie D’ Amelio, Addison Rae, Khabane Lame and more. It’s also the reason popular accounts benefit from generous pay, too.
Likes and followers are the keys to not just becoming TikTok famous; if you want to earn from the social media platform, you need lots of both.
But how many likes on TikTok do you need to get paid? How much do people get paid on TikTok? Are there other ways to make money from the platform? How do you even get thousands of likes and followers?
If you’re thinking about joining TikTok and earning from it, we’ve compiled a list of frequently asked questions concerning the subject.
“How Many Likes on TikTok To Get Paid?”
Most people think that likes are the key to getting paid on TikTok. Although that’s partly true, it’s more about the followers and views. To earn money from the social media platform, your videos must have at least 100,000 views in the last month. You must also have a steady baseline of 10,000 followers and more than 50,000 likes. In terms of content, your videos must be original content that adheres to TikTok’s community standards.
Once you meet all of these standards, you can join TikTok’s Creator Fund, a cooperation program that rewards content creators for creating popular and engaging videos on the platform. In the United States, the fund started with a $200 million budget. Over the next years, the fund grew to $2 billion globally.
The money you earn from the Creator Fund depends on several factors and varies on the daily (depending on the content you publish). The factors TikTok considers when paying out content creators include the number of views, authenticity of the views, engagement levels and the content’s adherence to their Community Guidelines and Terms of Service.
But the best thing about the Fund is that there is no limit on the number of creators who can join or a cap on their earnings. This makes earning on TikTok a level playing field that enables any TikToker to get paid.
After being accepted to the TikTok Creator fund, watch your account flourish. If you maintain 10,000 followers and gain more than 50,000 likes, you can earn up $20 to $32 per post, depending on the engagement levels. So if you do well on your social media content, you’ll do well with your earnings too.
“How Much Does TikTok Pay You For 1 Million Views?”
If your TikTok videos reach a million views, TikTok will pay you $50. If you pair that up with more than 10 million followers, you can earn up to $200,000 in ad revenue. So a million views are ideal since TikTok will only pay you two to four cents for every 1000 views.
In general, content creators on TikTok can earn anywhere from $200 to $20,000 for a single video. It’s an astounding amount, but no matter where you fall within the range, there’s no denying that you can make big money on TikTok with quality content.
“Who are the Highest-Earning Creators on TikTok?”
As mentioned above, TikTok has launched the careers of many famous new celebrities. These creators’ unique content drew in millions of followers. As a result, they became the face of TikTok, which the social media platform used to appeal to their younger audiences.
The biggest earners on TikTok are:
Addison Rae Easterling has more than 60 million followers and has made $8.5 million from her TikTok videos. Rae began her career on TikTok by showing off her dance moves. Now, she has deals with American Eagle and Daniel Wellington plus a Netflix movie titled “He’s All That.”
Dixie and Charlie D’Amelio
Sisters Dixie and Charlie have more than 140 million followers between them. The TikTok sisters have estimated yearly earnings of nearly $7 million. The Connecticut natives relocated to Los Angeles and created viral music and dance videos. The sisters have a joint agreement with brands like Dunkin Donuts, Invisalign, Puma and Valentino.
Individually, they’re each multi-millionaires: Charlie’s net worth is $20 million and Dixie’s is $10 million.
With his dance moves and iconic pink hair, Michael Le wowed the TikTok community and won over 50 million followers. He earns an estimated $1.2 million per year. Le has a deal with Bang Energy Drinks and set up a creator collective with other influencers in the community.
Poarch’s claim to fame was her viral video of her lip-syncing to “M to the B” by Millie B. Since her viral adventure, this TikToker’s career shifted from making lip sync videos to releasing her first single “Build a B*tch” in 2021. She earns $5 million on TikTok, thanks to her millions of views and 87.5 million follower count.
The Senegalese-born social media star has 143 million followers and earns $92,270 per post. His net worth? Five million dollars. Khabane’s content focuses on making fun of life hacks that are needlessly complicated. His partnerships include working with Amazon Prime, Netflix and Hugo Boss.
Spencer Polanco Knight
The beatboxer extraordinaire is also called the “mouth music man.” He has 55 million followers on TikTok and earns $40,934 per post. His net worth is $6 million. Among the biggest brands he’s partnered with are HBO adn Oreos. Spencer’s also collaborated with Sean Kingston and Alicia Keys.
“How Can You Make Money from TikTok?”
Making money on TikTok is possible, but it requires patience, determination and a strategy. You can’t just create content and expect a direct deposit ASAP.
If you don’t know where to start, here are proven strategies to boost your brand or business on TikTok.
Find a Niche for Your Content
Success on TikTok begins with finding your niche. Your niche on TikTok is essentially the corner on the app where you fit in best. It defines the theme of your account and the content you create.
Focusing on a niche will help you gain more followers. When viewers see you uploading a video that they like, they could visit your profile. If your account is filled with content that is relevant to their interests, they will most likely follow you to watch your content.
Another plus with finding your niche is it helps you narrow down your target audience. As a result, you’ll deal with fewer competitors. If your audience is niche users, you’ll benefit from higher engagement, as well as gain better insight into your videos and audiences.
Make a Unique Profile
Why should people follow you? What value do you offer? Some people are good at dancing while others are good at singing; others wow TikTok’s audiences with humor and creative content. Where do you fit in the mold?
If dancing, singing or acting isn’t in the cards for you, why not give advice or do storytelling times? Play to your strengths and add that to your profile.
Stay in Touch With Your Followers
Engaging with your community can help you grow your audience. When you see other posts in your niche, comment on them. Show your followers that you care by dueting with their videos. Respond to comments to show that you read them, and make sure that your comments are generic types. When you engage with followers, you create stronger and long-lasting relationships with them.
Create Consistent Content
Another way to succeed on TikTok is to upload content regularly.
For example, upload special content on a particular day of the week, so your followers will wait for it or turn on notifications to see the video. On the other hand, make sure that your videos have a similar pattern or aesthetic because this will define who you are on TikTok.
Likes, followers and views are the top three items that ensure you get paid on TikTok. So if you want your business to make it big on the platform, consider the suggestions listed above and practice plenty of patience, determination and creativity.