Digital Marketing

Email marketing is a low-cost yet lucrative marketing strategy for startups and large businesses alike Hubspot, Mailchimp, and Sender are among the top marketing automation platforms for small business email marketing Creating a mailing list is the first step in an email marketing campaign Tracking your ROI is vital for keeping track of your email […]

GIF (Graphics Interchange Format) was born in 1987, and the format went through an awkward teenage phase during the late 90s. Today, the format has been around for over three decades, but it only recently became popular across social media platforms like Instagram, Facebook, etc.  You may have unknowingly used GIFs in your daily life

SEO is the practice of optimizing web pages and content to improve the ranking on a particular website On-page SEO is actions you personally take to help boost your site Improve rankings by using the right keywords, links and anchor text Good meta description and meta title increase website visibility and attract the reader’s attention

As young companies launch, they must prioritize attracting new customers. To do so, some rely on old-fashioned methods such as print advertisements and coupon mailers – mistakenly believing that providing visibility of their excellent product or service will ensure patrons find them. However, this isn’t always the case! Investing in digital marketing strategies is crucial

Increasing business revenue is essential for the success and sustainability of any organization. Generating more money helps companies meet their financial goals and opens up opportunities to expand and grow. Increasing revenue is particularly true among small businesses, which generate around 44 percent of economic activity in the United States. Business revenue can be increased

Online marketing is a great way to reach new customers and grow your business. But as with anything, there’s a right and wrong way to go about it. Many businesses make common mistakes that can hurt their chances of success. They may not even realize they’re making them! To help you make better decisions, here

Since its launch in 2006, Twitter has gone from being the social media app where people rant about the most random of things to becoming an integral part of online communication and social media. In fact, as of 2020, the social media platform has more than 180 million monetizable daily active users. With that many

There are plenty of search engine optimization (SEO) strategies that can help businesses snatch a spot on the first page of Google search results. Some of these on-page SEO techniques include keyword-driven content writing and link-building. One of the most controversial is CTR manipulation. CTR (click-through-rate) manipulation is popular yet debatable. Popular because many SEO

Our world is technologically advancing, and people all over the world have access to technologies to make life easier for them. Cybersecurity is necessary to protect and prevent technologies, systems and networks from being accessed without permission. Elements of Good Cybersecurity 1. Security of Information Businesses run on available information, and every business has the