Digital Marketing Archives - Page 6 of 6

The Qualities of a Great Content, According to Google

Google, the search engine giant, updates its algorithms every now and then, making it harder to figure out what exactly it wants. Last August 1, Google rolled out the “Medic Update.” How does this affect SEO? It changes everything. After the many animal-related algorithm updates of Google, this is a major one. The update intends […]

Online Visibility for Less: Building a Cost-Efficient Digital Marketing Strategy

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Many businesses have increased their digital marketing budget in 2018. In the United States alone, expenses are up from $38.5 billion in 2017to $41.9 billion in 2018. While the budget varies for different companies, digital marketers can justify the added expenses, given the increased online visibility businesses get which, in turn, could lead to more

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