Celine O'Donnel

Despite their disadvantage in terms of manpower and financial resources, small to medium enterprises (SMEs) can match or overtake larger corporations’ online visibilitywith an effective social media marketing strategy. In an age where there are approximately 2.5 billion users on social media (and the number is expected to reach three billion before 2021), it is […]

Many businesses have increased their digital marketing budget in 2018. In the United States alone, expenses are up from $38.5 billion in 2017to $41.9 billion in 2018. While the budget varies for different companies, digital marketers can justify the added expenses, given the increased online visibility businesses get which, in turn, could lead to more